African countries

eTrade for Women Masterclass for French-speaking African countries

The UNCTAD-led group eCommerce Initiative for Womenin partnership with Birame Sock, founder and CEO of Kwely and lawyer of eTrade for Women, will lead a regional masterclass for French-speaking African countries under the theme “Women entrepreneurs in Africa: Develop your growth potential”.

This event will bring together female digital entrepreneurs who are shaping the digital ecosystem across the continent.

What will the masterclass be about?

The masterclass will include three half-days of online training, peer-to-peer learning, inspirational sessions and a policy-focused session.

The training sessions will help female digital entrepreneurs build their skills to leverage digital solutions to grow their business. Participants will discuss concrete tools available to businesses to respond to changing customer demands and become more competitive in their markets while having an impact in their communities.

Inspirational sessions will allow participants to learn and connect with more experienced entrepreneurs from the region, who will share their experiences on how to overcome challenges such as gender cultural biases, lack of trust or limited access to funding.

The event will also help participants better understand their policy contexts by engaging with key digital economy stakeholders at national and regional levels. Discussions will focus on the regional integration agenda to help entrepreneurs better assess business opportunities, adapt to their environment and become credible voices in Africa’s digital economy.

Participants will also meet like-minded peers, interact and expand their networks. After completing the masterclass, participants will be invited to join the eTrade for Women community of women entrepreneurs in Francophone Africa.

Who can participate?

The masterclass is open to female digital entrepreneurs from the following countries: Benin, Burkina Faso, Burundi, Cameroon, Central African Republic, Chad, Congo-Brazzaville (Republic of Congo), Democratic Republic of Congo, Djibouti, Gabon, Guinea, Ivoire Côte, Mali, Mauritania, Niger, Senegal and Togo.

Applicants must be founders, co-founders, or CEOs of a digital business, e-commerce store, or digital platform that has been in business for at least two years.

How to register?

To join, please apply here

UNCTAD’s eTrade for Women initiative

The eCommerce Initiative for Women was launched by the United Nations in 2019 in partnership with eCommerce for everyone. The initiative aims to empower women by combining the transformative power of female entrepreneurship with the positive impact of digital technologies.