African markets

German e-commerce leader Novomind conquers Asian and African markets

The e-commerce industry is expected to reach between $5.5 trillion worldwide in 2022 and over $7 trillion by 2025. With such room for growth, online businesses must keep up with the rapid development of solutions technologies that can improve e-commerce. shopping experience for customers: chatbots that can help shoppers, artificial intelligence (AI) to help online stores learn more about customers, augmented reality to amplify the product experience, and more .

novomind AG is one of the fastest growing software companies in 2022, specializing in e-commerce and customer service solutions for B2B and B2C customers worldwide. Artificial intelligence is one of the main cores of novomind, which currently provides more than 250 customers from different sectors with a wide portfolio of solutions and services: artificial intelligence, automated store systems, product information management (PIM ), omnichannel commerce, customer service software, marketplace connections, chatbots that can respond to customer queries, and more.

novomind successfully closed its 2021 financial year with promising results, posting a turnover of 49.3 million euros, up 7% compared to 2020 (46.1 million euros). The company’s subsidiaries, including novomind MEA (Middle East and Africa) and novomind Egypt, have played a vital role in its substantial growth over time.

Other notable novomind achievements include the addition of 35 new customers from different industries, including menswear fashion house Carl Gross, Europe’s largest motorcycle apparel and technology company Detlev Louis, construction company Viebrockhaus and a 10-year partnership with Hagebau, Germany’s largest DYO. shop.

Notable novomind clients include Volkswagen, in digital customer service, and Müller and C&A, in digital sales.

“Our customers and partners can be assured that our top priority is always to ensure that all data has the highest possible level of protection.” Said Stefan Grieben, CEO of novomind AG.

Grieben is an IT specialist with 20 years of experience at novomind. He has worked in different fields, from software development to sales and then to business area management. He became CEO of the company in early January after working for 20 years in the company run by its founder: Peter Samuelsen, who is now the main shareholder and advisor.

novomind sees more growth in 2022 and broader market expansion

Encouraged by the positive results of its fiscal year, novomind expects further growth for the remainder of 2022. Grieben said the company has seen a sustained spirit of optimism through the end of 2021 and wants to maintain this momentum to further consolidate its market position. .

novomind has so far succeeded in expanding its reach in the Middle East, Asia and Africa. But Grieben says he sees the Asian market as a “high demand for digital sales opportunities, for example via WhatsApp, Line or other messengers in countries like Singapore, Thailand, Malaysia and Indonesia.”

Grieben added that two other challenges are setting up call centers in South Africa and getting Germans to use chatbots and shopping assistance. For example, in Dubai, the affinity for virtual counseling is higher, even in hospitals you can book appointments via WhatsApp. Mentally, we are not ready for this in Germany.

In addition to investing in product development, novomind is looking for the most talented people to join its board of directors. In Germany, it opened branches in Rostock, Weimar and now Lübeck. These locations are close to universities and colleges and therefore could offer skilled IT graduates entry into the “industry of the future”.

At this rate, Samuelsen believes the business has the potential to grow at double-digit rates each year with 50% of sales coming from overseas. Along with revenue growth, the company’s workforce — which currently has more than 450 employees — is expected to grow by another 50, according to Grieben.

The e-commerce industry is expected to reach between $5.5 trillion worldwide in 2022 and over $7 trillion by 2025. With such room for growth, online businesses must keep up with the rapid development of solutions technologies that can improve e-commerce. shopping experience for customers: chatbots that can help shoppers, artificial intelligence (AI) to help online stores learn more about customers, augmented reality to amplify the product experience, and more .

novomind AG is one of the fastest growing software companies in 2022, specializing in e-commerce and customer service solutions for B2B and B2C customers worldwide. Artificial intelligence is one of the main cores of novomind, which currently provides more than 250 customers from different sectors with a wide portfolio of solutions and services: artificial intelligence, automated store systems, product information management (PIM ), omnichannel commerce, customer service software, marketplace connections, chatbots that can respond to customer queries, and more.

novomind successfully closed its 2021 financial year with promising results, posting a turnover of 49.3 million euros, up 7% compared to 2020 (46.1 million euros). The company’s subsidiaries, including novomind MEA (Middle East and Africa) and novomind Egypt, have played a vital role in its substantial growth over time.

Other notable novomind achievements include the addition of 35 new customers from different industries, including menswear fashion house Carl Gross, Europe’s largest motorcycle apparel and technology company Detlev Louis, construction company Viebrockhaus and a 10-year partnership with Hagebau, Germany’s largest DYO. shop.

Notable novomind clients include Volkswagen, in digital customer service, and Müller and C&A, in digital sales.

“Our customers and partners can be assured that our top priority is always to ensure that all data has the highest possible level of protection.” Said Stefan Grieben, CEO of novomind AG.

Grieben is an IT specialist with 20 years of experience at novomind. He has worked in different fields, from software development to sales and then to business area management. He became CEO of the company in early January after working for 20 years in the company run by its founder: Peter Samuelsen, who is now the main shareholder and advisor.

novomind sees more growth in 2022 and broader market expansion

Encouraged by the positive results of its fiscal year, novomind expects further growth for the remainder of 2022. Grieben said the company has seen a sustained spirit of optimism through the end of 2021 and wants to maintain this momentum to further consolidate its market position. .

novomind has so far succeeded in expanding its reach in the Middle East, Asia and Africa. But Grieben says he sees the Asian market as a “high demand for digital sales opportunities, for example via WhatsApp, Line or other messengers in countries like Singapore, Thailand, Malaysia and Indonesia.”

Grieben added that two other challenges are setting up call centers in South Africa and getting Germans to use chatbots and shopping assistance. For example, in Dubai, the affinity for virtual counseling is higher, even in hospitals you can book appointments via WhatsApp. Mentally, we are not ready for this in Germany.

In addition to investing in product development, novomind is looking for the most talented people to join its board of directors. In Germany, it opened branches in Rostock, Weimar and now Lübeck. These locations are close to universities and colleges and therefore could offer skilled IT graduates entry into the “industry of the future”.

At this rate, Samuelsen believes the business has the potential to grow at double-digit rates each year with 50% of sales coming from overseas. Along with revenue growth, the company’s workforce — which currently has more than 450 employees — is expected to grow by another 50, according to Grieben.