African markets

Maverick launches MediaPlus in 16 African markets

Maverick Media Monitoring’s MediaPlus, a real-time media monitoring and SaaS platform, expands its reach of innovative new ways of media monitoring to 421 TV and radio stations, measuring and analyzing business spend and earnings media ads in 16 African markets.

These are Ghana, Côte d’Ivoire, Senegal, Mali, Burkina Faso, Benin, Togo, Guinea Conakry, Congo DRC, Uganda, Zambia, Sierra Leone, Liberia, Cameroon, Gambia and Madagascar.

With expertise in the West and Central Africa sub-region and SSA, Maverick’s MediaPlus stands out from the competition by harnessing the power of artificial intelligence and other advanced technologies in addition to best minds in the business to deliver real-time insights. For Your Business.

Maverick tracks broadcasts for ad placements and news stories in over 16 countries, covering a mix of radio, TV, print, out-of-home and online channels.

Ato Micah, Chairman of Maverick Group, notes, “We (Maverick) measure and track what West and Central Africans watch and listen to in real time leveraging technology to enable real-time compliance/ overnight on an unprecedented scale”.

Akinwale Adams, Group Managing Director, said, “Our desire is to create the hub/repository of CREDIBLE, PROMPT, FULLPROOF data and information that drives business decisions and performance in our markets which currently span West Africa. West and Central and developing”.

Customers have the ability to see on Maverick’s portal when and where their spots aired daily, get spot check reports giving a current view of any brand’s share of spend or activity in its product category.

There is also brand tracking and measurement, reconciliation and AD compliance as well as proof of performance audits of company ad buys to document media compliance with instructions for live reads/mentions , referral credits, correct use of scripts and creatives or any programming details. .

Category-level insight and analysis of competitor ad placement, spend, media mix and messaging. The most direct and cost-effective way to get a macro view of a product category’s competitive landscape.

Testimonials from satisfied clients speak volumes about effective delivery and support for quality service delivery.

“Our technology stems from long, productive years of painstaking and detailed research into the sore spot of all media industry stakeholders whose need to use advertising budgets wisely or increase revenue remains unresolved. Our multilingual databases allow us to serve customers across borders,” said Daniel Mošmondor, Technology Partner/Head of Development at MediaPlus.

“Through our relationship with Maverick, we have seen quality service and professionalism. The work they provide is lacking in the region and as pioneers they are already setting the bar high by performing to international standards. Maverick is a great addition for advertising agencies and their clients,” Marie – Sandrine Dodo, Snr. said Media Manager, Dentsu, Ivory Coast.

“My experience as a customer has been very positive. The reports and analyzes performed by Maverick are highly accurate and never fail to add great value to all of our marketing teams. We can’t wait to see what the future holds! Issa Bamba, former Director of Media, Unilever Francophone Africa.

“Thanks to the monthly advertising reports that Maverick Media Monitoring provides us with at the beginning of each month, I can more easily follow the evolution of the advertising market. The team is responsive and attentive. » Emilie HENAFF Marketing Director, Life TV, Ivory Coast.

Maverick is an emerging technology platform leader focused on retail, media and consumer SaaS solutions, expertise in the West and Central Africa sub-region.

It stands out from the competition by harnessing the power of artificial intelligence and other cutting-edge technologies in addition to the best minds in the industry to deliver real-time insights to businesses.

Currently, Maverick offers Tradely, a retail audit platform in the following markets: Ghana, Ivory Coast, Senegal, Cameroon and Congo DRC