African markets

Microsoft appoints Kunle Awosika as General Manager – African Markets

The Nigerian, Kunle Awosika, has been appointed administrative director of Microsoft’s African Transformation Office (ATO). In this role, Awosika will leverage his in-depth knowledge of the business environment to develop and drive the company’s investments in digital infrastructure, skills, small and medium enterprises (SMEs) and startups.

Kunle Awosika

Kunle has a history of leadership, innovation and business acumen, built on a deep understanding and passion for Africa’s growth with a 22-year career in different countries.

Previously, he held various positions at Microsoft, including being one of three members of the pioneering team when Microsoft opened its office in Nigeria. He was General Affairs Director and Country Director of Microsoft Kenya and Director of Small and Medium Enterprises and Emerging Markets.

the appointment

Commenting on his appointment, Kunle expressed his confidence, saying he is dedicated to helping Africa explore its digital potential.

“I am passionate about Africa’s incredible potential to become a truly connected continent that exports digital goods and services to the rest of the world.”

“I look forward to playing a part in unlocking Africa’s potential.”

“ATO develops and guides strategic partnerships with governments, international organizations and partners to accelerate digital transformation programs and fuel a knowledge-based economy.”

Kunle added.

Kunle succeeds Wael Elkabbany, who headed the Africa Transformation Office (ATO) for nine months before being appointed head of the Africa regional group. In his welcome speech, Elkabbany noted that Kunle’s rich experience and zeal for Africa’s growth suit him well for the role he takes on.

“With her multi-faceted experience on the continent and deep knowledge of transformative technologies, Kunle Awosika is uniquely placed to lead the company.”

“In this role, he will lead the strategy, investments and initiatives of Microsoft’s transformation plans for the African continent.”

said Elkabbany.

There “Africa Transformation Office

Microsoft created the “Africa Transformation Officelast year (2021) as part of doubling its investment in the continent and an effort to continue enabling digital transformation “powered by Africans for Africa”.


According to the global tech giant, there is an urgent need to adopt digital platforms to accelerate Africa’s economic growth. This means that investment in network infrastructure and broadband access solutions, along with an intentional focus on regulatory and business reforms, will enable Africans to better participate in the global digital economy.

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Picture: © 2018 Kenyan News