African markets

Morocco’s participation in AFRICA’S BIG 7 reflects its commitment to African markets (Ambassador)

MOROCCO, June 20 – Morocco’s participation in the AFRICA’S BIG 7 exhibition, which took place from June 19 to 21 in Johannesburg, testifies to the eminent voluntarism and commitment of national operators to African markets with high growth potential. , said Sunday the ambassador of the Kingdom to South Africa, Youssef Amrani.

“These markets are a natural continuation of our diplomatic priorities and with which it will open up new niches of South-South cooperation that highlight the vastness of business opportunities existing between African countries,” Amrani said in a statement. statement to the press on the sidelines of his visit to the Stand of Morocco.

He noted that the promotion of Moroccan products in South Africa will undoubtedly strengthen the already existing interest of several operators in the region to forge partnerships and sign contracts with the big Moroccan names in the food sector.

“A dynamic that will be further strengthened with the gradual operationalization of the African Continental Free Trade Area which will create fluid and facilitated trade corridors between the countries of the continent,” said the Moroccan diplomat.

In the same vein, he said, the “Made in Morocco” label is a guarantee of quality universally acclaimed by consumers, especially Africans, fond of products from the Kingdom, adding that the promotion of Moroccan products is , beyond the brand image, a real invitation to taste and cultural identity in the heart of the Kingdom.

“It is also a broad representation of the different cities and regions of Morocco that allows the visitor to the show to have an overview of Moroccan know-how, its craftsmen and its companies and products from Tetouan to Dakhla via Laayoune, Safi and Agadir”, he underlined.

Amrani, who toured all the exhibitors on the Moroccan stand, was delighted to note the plurality of Morocco’s exportable offer, presented with “the patriotism, love and professionalism shown by the women’s delegation and Moroccan men who honor the colors of our country beyond our borders”.

MAP June 19, 2022