African markets

Radisson expands African markets

Earlier this year, Radisson Hotel Group announced that it had exceeded its half-year growth target in Africa with exciting new openings and market entries in business and leisure destinations. This puts the group on track to meet its targets of adding 150 hotels on the continent over the next five years, making it one of the fastest growing hotel companies in Africa year on year. .

The key markets of the Group’s expansion plan in Africa include Morocco, Nigeria, South Africa, Egypt, Cameroon, Senegal and Côte d’Ivoire, demonstrating equal priority for French-speaking countries and English speakers.

Highlights of 2022 so far include entry into several key new African markets. Radisson Hotel Group has expanded its presence in Madagascar with a portfolio of three hotels, becoming the largest international operator on the island. Expanding the Group’s presence into new regions, the first Radisson-branded hotel in East Africa, Radisson Hotel Addis Ababa Bole Airport, was signed in 2022, and the Radisson Individuals brand was introduced to the continent with the opening of two new properties, Number One Oxford Street Hotel & Suites, member of Radisson Individuals, in Ghana, and Marina Resort Port Ghalib, member of Radisson Individuals, in Marsa Allam, Egypt.

Another highlight of the year is Radisson Blu, the fastest growing hotel brand in Africa in terms of number of hotels, awarded ‘Africa’s Leading Hotel Brand’ at the World Travel Awards, recognized globally as the ultimate mark of quality.

Radisson Hotel Group also recently announced the opening of Radisson Blu Hotel, Juba, the first internationally branded 5-star hotel in South Sudan, and continued its resort growth strategy with the signing of Radisson Resort Dakar Saly in Senegal. . There was also the announcement of the Radisson Blu Hotel, Livingstone in Zambia and upcoming deals for the Radisson Safari Hotel, Hoedspruit, both due to open in the coming months. In addition, the Group has strengthened its presence in Tunisia with the recent opening of Radisson Sfax and the change of brand from La Maison Blanche Tunis to Radisson Individuals. In South Africa, the Group expanded its portfolio to more than 14 establishments with the opening of its latest addition, the Radisson Blu Hotel Durban Umhlanga. In addition, the Group signed in recent weeks the Radisson Collection Marsa Allam, Egypt with 294 rooms and the Radisson Serviced Apartments, Yaoundé, with 220 rooms – both opening in 2024 and further strengthening the group’s presence in the main target markets.