FOREIGN’s trade promotion agency, ZimTrade, says it is stepping up its efforts to improve the visibility of Zimbabwean products in regional markets.
In a statement released yesterday, ZimTrade said it was organizing more activities to create stronger links between Zimbabwean exporters and African markets. As part of the annual ZimTrade Exporters Conference scheduled for next week, a Buyers Seminar has been organized where buyers from Mozambique, Malawi, Zambia, Ghana and Botswana will be in country to interact with local exporters . The conference will bring together government, local exporters, industry players and other stakeholders.
ZimTrade President Clara Mlambo said the agency is strategically targeting African markets.
“Zimbabwe is strategically located in the heart of Southern Africa which gives us many advantages, especially logistically where our products can land in neighboring countries at a competitive price,” Mlambo said.
“However, to unlock these opportunities, we need to strengthen relationships between Zimbabwean companies and buyers in these markets.
“The aim is to ensure that Zimbabwean businesses are well-connected across the continent and are able to close deals, fulfill orders and deliver goods easily,” she said, urging local businesses to take advantage of the scheduled meeting to identify potential businesses. partners who will propel their exports to the region.
“Given the amount of work and financial commitment required to identify potential partners in export markets, the local private sector must take full advantage of the inbound buyer mission to connect with buyers and distributors. who will be in the country next week,” Mlambo said.
Inbound buyer missions are export promotion activities designed to build the confidence of the international business community in local industry. Invited buyers from targeted markets will participate in business-to-business meetings with local businesses to discuss issues such as order quantities, pricing, and other specific requirements. During the missions, buyers will also visit local industries to appreciate local production capacity and processes. Mlambo urged Zimbabwean businesses to take advantage of multilateral and bilateral trade agreements.